I lead the creative projects for the agency and their clients including an overhaul of their website, product photography, website design, branding, and product development for their clients. I learned the ins-and-outs of what it takes to create a well-thought-out digital experience and what it truly means to put the user first.
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Art direction and web design
The first thing we wanted to keep is the minimalist approach to the website design in order to make the client projects stand out. The goal to provide a clean and easy to use website was my priority.